Brand Guidelines
Last updated June 11, 2025
Hjemmelegene Logo
Our logo and wordmark are available in Adobe Illustrator
Usage
- The logo exist as both wordmark and symbol.
- The color of the logo can only be in either positive or negative.
Symbol
for digital purpose
for print/edit purpose
Wordmark
for digital purpose
for print/edit purpose
for digital purpose
for print/edit purpose
for digital purpose
for print/edit purpose
Lockup with Slogan
Our slogan is “Tid til deg, der du er” and it will most often be associated with the logo, but can also stand alone.
Main Lockup
Secondary
Horizontal Lockup
Secondary
Typograhpy
The way typography is used says as much about our brand as the words themselves.Fabriga typeface has been specially created to complement Hjemmelegene's tone of voice.
Typograhpy Structure
Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
Downloadable Used Fonts Files
Other Downloadable Font Weights
Photography Style
Style:
- Photography is to be taken at home
- Conveys a warm, family, cozy vibe that the family is having during doctor visit
- Having a natural sunlight as a resource for lighting of the photography
- Conveys a warm, family, cozy vibe that the family is having during doctor visit
Examples
Iconography
We use our iconography when we need to explain our digital features such as getting a text and how to get appointments.
Guides for advertisements
- Always use Font Fabriga Bold as title + Fabriga regular as text
- Use mathematical symmetry or a feeling of symmetry (centered, equal distances between elements)
- Make it airy almost everywhere, give it space to breathe
- Good margins from the edges, min 15% from each edge
- No shading
- Language should always be friendly, close warm and safe. Make it simple!
- Punctuation: Logical consistent
- Do not have sharp edges always rounded (for buttons and graphical shapes)
